Eloelo Raises ₹114 Crore to Expand Social Entertainment Platform

April 10, 2025 | Bengaluru, India – Eloelo, a fast-growing Indian social entertainment platform, has raised ₹114 crore in its latest funding round. The fresh capital will support the company’s efforts to enhance content offerings, strengthen creator monetization tools, and accelerate user acquisition across India.

Strengthening India’s Creator-Led Entertainment Ecosystem

Founded in 2020, Eloelo combines live entertainment, gaming, and influencer interaction in a mobile-first platform. With over 20 million users and 120,000 creators, the platform has gained significant traction in India’s booming creator economy.

This new round of funding will help Eloelo:

• Expand its live video and interactive game formats

• Boost creator engagement and earnings

• Invest in AI-driven personalization to improve user experience

Backed by Strategic Investors

While the names of participating investors in this round were not disclosed, Eloelo’s previous backers include Waterbridge Ventures, Lumikai, Kalaari Capital, and Rocket Capital. These firms have shown strong support for Eloelo’s vision of building a homegrown entertainment super app tailored to Indian audiences.

CEO’s Vision for Growth

Saurabh Pandey, Co-founder and CEO of Eloelo, said:
“This investment strengthens our mission to democratize entertainment in India. We want to empower creators with better monetization tools and offer users interactive experiences that go beyond passive content.”

Scaling to the Next Level

India’s creator economy is expected to grow to ₹2,200 crore by 2027, driven by increased smartphone penetration and digital content consumption. Eloelo plans to ride this wave by:

• Expanding into Tier 2 and Tier 3 cities

• Launching regional language content

• Partnering with brands for creator-led commerce and sponsorships